Monday, April 03, 2006

Offshore financial services industry does a workshop – Part 2

The BVI International Finance Centre needed the workshop as it realized the necessity for delivering public relations and communications activities that are valuable for the BVI financial services industry. Doing this with the private sector key representatives was the most effective way to hit their goals.

Humphry Leue, IFC Chief Operations Officer hopes that the outcome of the workshop will provide the blueprint for IFC marketing and promotional efforts as well as it will become a respectable and effective reference tool for the BVI.

IFC was established in 2002 and it played a vitally important role in both the promotion and marketing of the British Virgin Islands as a leading financial centre. Its launch was a part of Government plans of separating the marketing&promotional and regulatory&supervisory functions of this financial services sector.

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