Sunday, April 02, 2006

Offshore financial services industry (BVI) does a workshop – Part 1

The BVI International Finance Centre and practitioners from the offshore financial services industry have recently participated in a workshop. It was aimed at discussing and identifying a clear positioning strategy as well as agreeing on the major selling points for the BVI. For the next 1-1.5 year, the results of the workshop will become the basis for the promotional efforts and marketing for the offshore jurisdiction’s finance sector.

What it gives to the BVI – it gives an opportunity of formulating how the BVI could be differentiated from its offshore competitors. Many offshore jurisdictions claim that increased awareness of their brand is vitally needed, nevertheless, few actually invest their time in developing a corporate positioning strategy and research. This results in using similar messages for marketing purposes by many jurisdictions.

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