Wednesday, November 08, 2006

The Official Launch of 'Team BVI'

The BVI International Finance Centre has announced the official launch of 'Team BVI' – a dynamic unit of ambassadors from public and private sectors, to be the face and voice of the BVI financial services brand. The announcement followed the inaugural meeting of the 15 founding members of Team BVI, which took place earlier last month.

Team BVI members are drawn from Government, the Regulator's office and the Private Sector; they will work together to voice the Territory's competitive financial products and services and represent the BVI at some public forums. Team BVI will also be responsible for involving the broader financial services sector in the jurisdiction's marketing activities. This is a unique marketing initiative to create a competitive advantage by presenting the Territory as a modern and progressive jurisdiction.

Humphry A. Leue, Chief Operations Officer at the BVI International Finance Centre, the department behind Team BVI, explains: "Our intention is to build a team of spokespeople that will represent the jurisdiction and its successes on the international stage. Importantly, Team BVI is not a closed shop, far from it. Whilst there are 15 founding members, we will actively seek the assistance and expertise of the entire financial services sector in a collective push to showcase the jurisdiction’s leading offshore finance offer. In addition, the Financial Services Marketing Advisory Committee will continue to assist and advise the IFC in the research and development of our marketing strategy, and several MAC members are also founding members are also members of Team BVI."

Hon Dr. Kedrick Pickering, member of the BVI Government’s Caucus group and a Team BVI founding member, comments: "The BVI has a proud and long-standing tradition of public and private sector partnership. By formalising this working relationship into the Team BVI concept, we have created an initiative that is unique in the world of offshore finance and will help the BVI continue its rapid growth and diversification in international financial services."

Mark Chapman, Managing Partner at Deloitte and another Team BVI founding member, adds: "The BVI private sector is genuinely excited by the launch of Team BVI and looks forward to marketing and representing the jurisdiction collectively in close collaboration with the Government and Regulator. The BVI has a fantastic story of growth and cutting edge financial products and Team BVI will be a powerful means of continuing to tell this story on a global platform."

As mentioned before the British Virgin Islands gets its income mostly from financial services, tourism and the marine industry. Marketing of financial services sector that attracts hundreds of thousands of investors and brings in much income to the Territory is a very crucial task. I believe this project to be successful.

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