Tuesday, November 25, 2008

BVI Team Participating at World Travel Market in London

The four members delegation represented the jurisdiction of the British Virgin Islands at the World Travel Market which took place in London from November 10 until November 13. This Market organized annually is a major networking and business event for travel industry officials.

According to the Acting Director of Tourism Hadassah Ward, the British Virgin Islands delegation participating in the event was engaged in competitive research. She described the Market as a place providing huge opportunities for business and, but also said that its high cost negatively affects BVI participation.

By words of tourism official, this year's BVI delegation had the purpose to draw more attention to the BVI tourism and show that the territory is open for business, being still one of the best destinations in the Caribbean.

Further on, Ward stated that the economic downturn in the U.S. and the financial crisis are having global effect, and also the potential impact on the tourism industry, so more targeted advertising is needed, with the purpose to focus the efforts of the BVI Tourist Board.

Other members of the delegation who attended the World Travel Market were Abigail O’Neal, who is Marine/Online Specialist, Lynette Harrigan, Emerging Markets and Niche Marketing Manager, and Perla George, the General Manager of North America, Sales.

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